Bill graduated with a Bachelor of Music degree from Cedarville University in Ohio. Upon graduation, he served as a youth & music director with a Bible church in St. Louis. He then served part time with his home church in Ohio while pursuing further education at Cedarville.
Bill then moved to California and took a job as a music buyer with a large Christian bookstore where he built a following of choir directors buying choir music. From there, he took a job as a music buyer with a large Christian distributor in Michigan. This was followed by taking a music buyer position with New Day Christian Distributors in Hendersonville, TN 20 years ago.